Get to know YUE

I’m Iris, a 21-year-old communication specialist with a passion for creativity. I’ve always loved working with my hands — and from that passion, combined with my background in communication, Look at Yue was born. For me, this brand is all about self-expression, sustainability, and creating unique accessories that spark joy. Each piece is thoughtfully handmade with love, intention, and materials that are made to last.

What started as a love for a craft has grown into a mission to break away from the fast fashion cycle. We stand for slow fashion, fair pricing, and long-lasting style that doesn’t compromise on individuality. Through slow fashion that makes a real statement — one that speaks for your style and your values.

At Look at Yue, we’re reimagining traditional crafts into something fresh, fashion-forward and fun. Our name — a playful nod to “look at you!” — celebrates the uniqueness in everyone. Yue stands for Your Unique Essentials, and that’s exactly what we create: one-of-a-kind, handmade accessories that let your individuality shine.

Discover our collection

With Look at Yue, it’s all about embracing your own style and making a statement—sustainably cool, uniquely you.